No Undefeated - Video On Demand Top 10

For those of you following success of THE UNDEFEATED, Rentrak released weekly Video On Demand numbers for the week ending in September 11th below.

Now Video On Demand numbers are THE MOST DIFFICULT of all Entertainment Industry stats to track since both the producers and distributors (like Direct TV) really have no vested interest to do so.  And, unlike  the actual scan results from physical or online retailers that can be purchased by the "Bigs,"  there are not third party validations available.


I had been watching this for the last 3 weeks hopeful that there would be some indication of THE UNDEFEATED's impact on the pay per view release - but alas, we will likely have to wait until the second week of October to see actual DVD sales/rentals that are more transparent.. 

Rentrak Top Ten VOD Titles
RANK	TITLE	STUDIO	VOD RELEASE DATE	MPAA RATING	BOX OFFICE ($M)
1	Hanna*	Focus Features (NYSE: GE)	9/06/11	PG-13	40.3
2	Tyler Perry's Madea's Big Happy Family*	Lionsgate (NYSE: LGF)	8/30/11	PG-13	53.3
3	Something Borrowed*	Warner Bros. (NYSE: TWX)	8/16/11	PG-13	39.0
4	Everything Must Go**	Lionsgate (NYSE: LGF)	9/02/11	R	2.7
5	Rio	FOX (NASDAQ: NWS)	8/09/11	G	143.5
6	Prom*	Buena Vista (NYSE: DIS)	8/30/11	PG	10.1
7	The Adjustment Bureau*	Universal (NYSE: GE)	6/21/11	PG-13	62.5
8	Win Win*	FOX (NASDAQ: NWS)	8/23/11	R	10.2
9	Hall Pass*	Warner Bros. (NYSE: TWX)	6/14/11	R	45.1
10	Limitless*	Relativity	7/19/11	PG-13	79.3

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate.  OnDemand Essentials includes reporting from Operator partners on television-on-demand usage. *Indicates day-and-date with home video release. **Indicates release prior to release on home video.

© Rentrak Corporation 2011 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act.  The material presented herein is intended to be available for public use.  You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

Posted in: Hollywood,PALIN,UNDEFEATED,VOD